Shell International Petroleum wins brand of the year at SEA Loyalty & Engagement Awards (LEA) 2023

“Shell Advantage Rewards (SHARE)”, along with other award-winning campaigns, made waves at this year’s Loyalty & Engagement Awards. The petroleum brand stood out in categories such as Best Loyalty Strategy-Consumer, Best Use of Gamification, Best Use of Mobile, and many more.

In addition to winning the L&E 2023 Brand of the Year, Shell International Petroleum was also recognized for Best Use of B2B & B2C Relationship Marketing, Best Loyalty Strategy, and Best Membership Programme, bringing home a total of 5 gold, 2 silver, and 8 bronze trophies.

PRM Marketing Services (PRMMS) dominated the event, being named Engagement Agency of the Year and Relationship Marketing Agency of the Year, securing a record-breaking 29 awards – including 8 Golds 9 Silvers, 9 Bronze and 3 coveted Black overall titles.

In partnership with Hewlett Packard Enterprise, Shell International Petroleum, and Syngenta Asia Pacific, PRMMS also won gold in categories such as Best Engagement Strategy – B2B, Best Use of Gamification, and Best CRM Strategy.

A big thanks to our Clients, Partners, and our Teams for an outstanding achievement. We also extend our congratulations to all the winners and finalists. Be sure to check out the full list of awards won by PRMMS during the Loyalty & Engagement Awards (LEA) 2023.

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