Executive Profile

JB Ray


Chief Executive Officer

JB Ray brings over 25 years of experience in Marketing, Technology, Business Management and Operations across APAC markets and global clients.

JB has led several award-winning programs in transforming B2B2C CRM, PRM & Channel Incentives & Rewards to deliver growth and competitive market advantages to businesses.

Since 2021, he is leading PRM Marketing Services (PRMMS) to innovate, strategize and accelerate B2B digital transformation for direct and indirect sales channels using CRM, PRM & Channel Incentives & Rewards.